I am an avid user of YouTube and can binge watch cosmetic videos from my favorite YouTubers for hours. I love how YouTube has opened up so many doors for these social media influencers, giving us a glimpse at their lives. YouTube is a great platform for individuals to showcase their talent and skills, and share their tips with the rest of the world.

What sets these YouTubers apart from “professional” makeup artists is their ability to connect with their fans at large. After years of watching videos, you begin to sense a bond of some sort even though you’ve never met them in person. YouTube videos allow fans to connect with their favorite internet celebrities and develop virtual friendships online. Sometimes, I feel like these YouTubers resonate with my personality, which is what makes it so enjoyable to watch them.